Services

A new profitable sector in Turkey: Call Center Business

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Turkey has been known as one of the most promising developing markets in the World for the last few years, in particular.

Many foreign giants have invested in this booming market with hopes to bring back home large revenues.

Among attractive sectors we can now include “Call Center Market” as well.

In fact, a report prepared by the Turkish Call Centers Association (ÇMD) and Turkey-based IMI Conferences has revealed that the call center market in the country has reached $1.4 billion.

It is a fact that Turkey has been trying to learn and adopt the concept of modern marketing lately, of which Call Center Systems is an important part and many companies have woken up to realize the positive impact of call centers on the sales revenues generated.

Within this framework CMD which has 41 members and represents 85 percent of the call center sector has put together information clearly showing the large growth potential of the market.

It is the target of the establishment to have at least one call center in each province of Turkey in the near future. This goal, although it may seem not feasible for the short term is on the contrary included within the medium term plans as many companies in the sector are planning new investments in Anatolia in 2014.

It is stated by the establishment that most of such new investments are to be realized in the central Anatolian region and the Black Sea region. As for existing call centers operating in 43 provinces in the country, the figure provided by the CMD has already reached 1,100.

The most important part is the sector has contributed to the problem of employment by adding about 3000 jobs from 2012 to 2013. And last but not least over 60 percent of people employed in the sector are females.

The report also predicts an increase in jobs in the sector from 67,000 in 2012 to 70,200 by the end of 2013. According to the report, 62 percent of call center employees are female.

15.10.2013
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