Published On: Mon, Nov 2nd, 2015

A presentation by Semiha Ünal: “How to reach your target customer across cultures”

SEMIHA-1“How to reach your target customer across cultures. The cultural and social aspects of doing business in Turkey and internationally”. A presentation under this header is to be delivered by Semiha Unal, Turkish Business Woman at during an IPWIN event Bibliotekaistanbul  on November 3rd.


Semiha Ünal was raised in the Netherlands and has been living in Turkey since 1985. In 2009 she decided to set up her own business under the title of “S4U – Solutions for You”.

S4U provides business support to foreign companies during the process of entering the Turkish market, establishing a presence, strategic alliances and Merger & Acquisition transactions between foreign and Turkish companies.

Prior to this Semiha worked for a huge manufacturing company as the “Head of Research, Planning and Coordination Department”. During her career of more than 20 years, she gained experience in the manufacturing and service industry and has been managing several international cross-functional projects for while. Besides, she was the founding partner of a limited company in the health care industry and contributed to the establishment of a joint-stock company.

Semiha holds a “Master of Business Administration” degree of the State University of New York / Empire State College and a Bachelor degree in Business Administration & Management from the Anadolu University. She speaks Turkish, English and Dutch very well.

Besides her business activities she likes socializing and networking, working together with those whose share the same passion with her such as helping others and sharing knowledge.

She is the vice-chairwoman for the Turkish-Dutch, Irish and Luxemburg Business Council and a member of KAGIDER (Women Entrepreneurs Association of Turkey).

Moreover, she is a member of reputable organizations such as TurkishWIN (Turkish Women’s International Network), IPWIN (International Women in Istanbul) and Dutch Association in Istanbul.

Semiha ÜNAL is in possession of considerable business knowledge thanks to her involvement in following areas in her past business experience:

-Market research and feasibility study for several Dutch companies to assist their entry in Turkey.
-Founding partner of a Limited company active in the manufacturing and marketing of health care products.
– Project management of the prototype chassis production of a USD 6 million worth order of General Motors Electric Motor Division locomotives.
– In the advisory and evaluation team composed by the Minister of Transportation for the establishment of a joint-stock company in the high-tech railway industry.
– Initiated and managed the project to start a strategic partnership of a Turkish and well-known multinational company.
– Advisory to several foreign companies to start business with their counterparts in Turkey.

The presentation is scheduled to take place between at 7-9 pm on Tuesday November 3rd at Bibliotekaistanbul (Anadolu Sok 23/6-5-1 Beyoğlu Telephone: 212 251 71 88)

Attendance Fee (All the proceedings of the event to be for charity purposes)
Business Members 25 TL
Classic Members 30 TL
Basic Members 40 TL
Non-Members 45 TL

You can rsvp

Presentation by SEMİHA ÜNAL (Turkish Business Woman)
Date: November 3rd 2015
Place: Bibliotekaistanbul – Anadolu Sok 23/6-5-1 Beyoğlu
Telephone: 212 251 71 88

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