Published On: Mon, Mar 21st, 2011

Arçelik, Leader in White Goods

ARCELIK_WASHINGArçelik is the leader of white goods sector in Turkey and among the top three in Europe.

It supplies products to more than 100 countries with its sales and marketing organization operating in 18 countries.
The product portfolio of the company consists of brands such as ARÇELİK, BEKO, GRUNDIG, ALTUS, BLOMBERG, ELEKTRA BREGENZ, LEISURE, FLAVEL and ARSTIL.

Its brand BEKO ranks in the top 10 best selling white good brands in the world.

The company had a total revenue of USD 3,25 billion for the first 6 months of 2010.

Arçelik A.Ş. extends products to consumers in over 100 countries with eleven manufacturing plants in Turkey, Romania, Russia, and China.

With a “sustainable development” approach parallel to its vision, Arçelik A.Ş. focuses on protecting and sustaining the environment and natural resources in all operations.  Arçelik keeps environmental effects under constant control during a product’s life cycle through processes that begin at the design stage, conducting R&D and developing designs to that end. Arçelik A.Ş. aims to develop and market products that are resource and energy efficient, technologically innovative in design, and easy to use.

With all processes created through Total Quality Management (TQM), Arçelik A.Ş. integrates and performs the company’s operations according to Environmental, Occupational Health and Safety Management systems.  Utilizing product design, high production technology and international quality standards, Arçelik carries out projects in cost reduction, quality, and process improvement by implementing Total Productive Management (TPM) and Six Sigma methodologies at the company’s plants.  A flexible production structure widens the company’s competitive advantage every day.

Arçelik has the highest capacity single campus facilities in the world and in Europe. The company’s technology capacity produces the market’s “first’’s and most’’s.” The facilities maintain a production quality recognized by esteemed organizations and manufacture the world’s most energy and water efficient, most silent, and fastest products in diverse categories, from refrigerators to washing machines, from tumble dryers to LCD TVs.

The company owns 11 production facilities in four countries (Turkey, Russia, Romania and China) and employs 18,000 people.


• Refrigerator Plant, Eskişehir, Turkey
• Washing Machine Plant, Istanbul, Turkey
• Cooking Appliance Plant, Bolu, Turkey
• Dishwasher Plant, Ankara, Turkey
• Electric Motors Plant, Çerkezköy, Tekirdağ, Turkey
• Tumble Dryer Plant, Çerkezköy, Tekirdağ, Turkey
• Compressor Plant, Eskişehir, Turkey
• Electronics Plant, Beylikdüzü, Istanbul, Turkey
• Refrigerator and Washing Machine Plant, Kirzhach, Russia
• Cooling Appliances Plant, Gaesti, Romania
• Washing Machine Plant, Changzhou, China


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