Interactive Marketing Summit 2012 to be held in Istanbul

Turkey in spite of all the political unrest and turmoil it has been going through for quite a while is not the same economically weak country it used to be years ago…

This country is among the fastest developing economies in the world despite the global crisis that has put countries like Greece and Spain on their knees..

Turkey and its people have a never-ending energy that keeps the business world and economy going, in the most difficult and desperate situations…

In parallel to these positive changes in the economy, the marketing concept and activities have started to draw much more attention as compared to a decade ago, and professionals and certainly companies have started to attribute greater importance to this modern tool of doing business.

Marketing Turkey (Turkiye) is the leading publisher in this arena and is known for having taken the initiative for establishing the concept of marketing in the Turkish business world.

Accordingly, Marketing Turkiye has been organizing a very useful event called IPZ (İnteraktif Pazarlama Zirvesi), Interactive Marketing Summit for several years and IPZ 2012 is to be held in ıstanbul on 19-20 September 2012.

Down below you will more detailed infomation about this unique event.

Editor, BTT
22.08.2012

INTERACTIVE MARKETING SUMMIT 2012 – İPZ’12

Interactive Marketing Summit  (İPZ) is the first event of Turkey in interactive marketing issue and has been held in Istanbul since 2006.

İPZ, is the signature summit for interactive marketing sector in Turkey. İPZ provides actionable insights, expertise and cutting-edge information with its reputable speakers and meticulously prepared programme. The summit will be held in 19-20 September in Istanbul Congress Center this year as well. – web: http://www.iccistanbul.com

WHAT IS IN İPZ’12

“Booming Economy with Interactive Marketing” will be spoken at İPZ’12. İPZ’12 brings out the return on interactive investment and interactive marketing’s direct contribution to the economy. İPZ’12, draws a clear picture of  “interactive economy” for the business world with the following topics such as;

– Speeches in business areas that create hightly successful economical results,
– What “Booming Economy With Interactive Marketing” means for the employing class,
– How interactive economy affects Turkey’s neighboring geography,
– Interactive campaigns with successful business results,
– Return On Investment for social media,
– Economical outcomes of Search Engine campaigns,
– Youth and teen researches; how the youngsters feed Interactive Economy,
– New generations, new media, new economical models.

Interactive Marketing Summit 2012, is going to frame the hot topics of “Interactive Economy” with very sharp, smart and brief speeches of around 20 to 40 minutes.

HEADLINES OF İPZ’12

– Infrastructure investments and opportunities for software companies
– Web based business: e-government, e-commerce, education, entertainment, gaming, gamification, web based tv platforms
– Internet as a medium, portals and media websites
– Growing sectors by including internet into their working processes: finance, textile, automative, home appliance, construction companies, FMCG, health, education, security…
– Foreign investments to Turkey, Turkish Angel investors
– Dijital creativity
– Economical returns of social media
– Utility marketing in virtual media
– Case studies
– New applications

IPZ SINCE 2006

IPZ, organised by Marketing Turkiye magazine and Marketing & Management Institute – MMI, has been a signature summit for marketing and sales professionals, as well as executives in the sector in Turkey.

Following topics have been discussed in former IMS summits upto now;

İPZ’06 : Web 2.0
İPZ’07 : The magic of interactive world
İPZ’08 : War against conventional media
İPZ’09 : The power of consumer
İPZ’10 : The combination of conventional and digital media
İPZ’11 : Marketing itself is already “interactive”

and in İPZ’12 : It is targeted to intoroduce the marketing sector a brand new concept called İPZ’12 “Interactive Economy”. İPZ’12 claims that economies will grow more with interactivity and this year’s theme is  “Booming Economy with Interactive Marketing”.

WEB PAGE: www.ipz2012.com