Unilever announces plan to invest Euro 150 million in new Turkish plant

British-Dutch company Unilever has announced it plans to invest EUR 150 million in a consumer products plant in the Central Anatolian province of Konya, where the company opened a EUR 95 million ice-cream factory last August.

According to the announcement made by Unilever’s Turkish unit, the company will produce Unilever-branded personal hygiene, cosmetics and cleaning products in the facility with the target to grab a larger share of a market worth USD 2.5 billion in volume and with a growth rate of about 9 percent per year.

In compliance with such plans, Unilever Turkey CEO, Mehmet Altinok made a statement saying  “Turkey’s home and personal care products market holds great potential for Unilever. The new manufacturing investment in Konya will help us better capitalize on this potential”.

Unilever has currently 8 other plants in Turkey. The company also exports goods produced in Turkey to more than 30 countries while its Istanbul HQ manages the multinational company’s operations in 35 countries in the Middle East, Central Asia, and North Africa.

23.11.2013
SOURCE: MEDIA