The company produces 51 various products and currently operates with 525 points of sale. “We aim to increase the number of our products to 71,” Hakan Koçer said at a press meeting in Istanbul.
The firm now controls 1 percent of the domestic market share, according to August sales figures, Koçer said, adding that the share of the market leader in small home appliances was 15 percent.
Homend produces 75 percent of its goods in Turkey and the remainder in China, Koçer said, adding that they were planning to enter the cooling-heating appliances market in the near future.
September 16, 2011
SOURCE: Hürriyet Daily News