The Turkish Travel Agencies Association (TÜRSAB) promoted Turkey’s health tourism potential at the 3rd Berlin International Health Tourism Expo. This event provided an opportunity for travel agencies operating in the health tourism sector to create new business opportunities and establish international connections.
TÜRSAB took a significant step by opening a stand to support the sector’s efforts and continue its activities in this field.
TÜRSAB’s Role and Objectives at the Expo
The expo, held at the MOA Fair Center in Berlin on April 4-5, 2025, brought together health tourism representatives from Turkey. TÜRSAB Board Member Elif Ural highlighted Turkey’s strong potential in health tourism and emphasized that TÜRSAB would continue its efforts to enhance the brand value of Turkey in this field. She also mentioned that they were working to increase international collaborations.
Turkey’s Health Tourism Achievements and Strategies
The event featured speeches by prominent figures, including Turkey’s Ambassador to Berlin, Gökhan Turan, Tarık Aksoy, Head of the International Health and Travel Services Department at the Ministry of Trade, and Behlül Ünver, General Manager of International Health Services Inc. (USHAŞ). These speakers discussed Turkey’s successes in health tourism and its future strategies and goals.
Support for Travel Agencies
Throughout the event, TÜRSAB provided dedicated spaces for travel agencies operating in the health tourism sector, allowing these companies to directly engage with international visitors and create new business opportunities.
Elif Ural’s Emphasis on Commitment in Health Tourism
At the conclusion of the expo, TÜRSAB Board Member Elif Ural stated, “As TÜRSAB, we will continue to actively participate in international fairs in the field of health tourism. Our efforts to help our members establish global collaborations and increase Turkey’s brand value in health tourism will continue with determination.”
In summary, TÜRSAB’s participation in the Berlin expo highlighted important steps taken to promote Turkey’s health tourism sector, create new business opportunities, and enhance international collaborations.
