Turkey’s “Dogus Group” to invest 2 billion euros in 3 years to reach 20 hotels
Doğuş Group will increase the number of its hotels operating under the brand name Mytha Hotels, from 7 to 20 in 3 years. So far the group has invested 1 billion euros and is scheduled to invest an additional 2 billion euros for 13 hotels. In January 2018 the group is to open another hotel in Miami, with the target to go up to 20 hotels by 2020.
The boutique hotels such as Villa Magna, Capri Palace, Aldrovandi Villa Borghese, Villa Dubrovnik, Argos in Cappadocia, Province Riccio Beach House and D Maris Bay owned by the group in Italy, Spain, Croatia and Turkey are gathered under the roof of Mytha Hotel Anthology now. Mytha Hotels took its place in the tourism world last year with a challenging plan to cover some prestigious investments, apparently.
As for common points with all locations, the group has adopted the principle to attach great importance to human touch. Equally important for the group is a unique style to accommodate guests as they are not after standardization as far as services are concerned. The management is for diversity because they want to give their guests a unique experience. They would like to be local and connected to local culture. They want their guests to feel the variety and as they make local offerings, they also want to be global.
When the group established the company 3 years ago they decided they would do better under an umbrella brand such as Mytha Hotels, a name that could reflect the idea of human touch, Mytha is considered to be both a name, a logo and a sign. The group wanted all the hotels to keep their own identities and names.
On the other hand, regarding the future of the Turkish tourism the management believes that this sector will grow in Turkey and the world in the next 10 years. Despite tough times Turkey has been going through, the management thinks the future is promising for the country based on reasons such as culture and an extraordinary geopolitical location Turkey is in possession of.
As for long term plans the company wants to focus on the Mediterranean and Turkey as first priority with ultimate plans of 50% in Turkey and 50% abroad.
