International “Cultural Tour” Company: We Will Expand to New Destinations in Turkey with Cultural Tours
Schmetterling International, which combines cultural tours with innovative technology, is bringing a new dimension to Turkey-Germany tourism with its new project to be introduced at ITB. This new program, which will also contribute to the promotion of Turkey, includes nature, history, and cultural tourism.
Strategic Partnership Between Schmetterling International and GTS Global Travel Services
Germany’s largest agency chain, Schmetterling International, is launching an innovation that will boost cultural tourism in Turkey. By integrating cultural tours to Turkey’s three most popular destinations—Antalya, Belek, and Side—into its reservation infrastructure, Schmetterling International is expanding its presence in Turkey’s tourism sector.
In the pilot phase of this new application, vacationers who book through Schmetterling International will be able to add sightseeing tours to their packages, which already include flights and accommodation. For instance, tourists planning to stay at a hotel in Antalya will be able to purchase tours to key cultural sites such as Aspendos, Perge, and Pamukkale even before arriving in Antalya. This type of sale will also be a great innovation and convenience for agencies in Germany.
Innovative Technology
Schmetterling International CEO Ömer Karaca emphasized that they continued to work towards developing tourism between Turkey and Germany, adding that they had taken an important step in cultural tourism. By combining cultural tours with innovative technology, they have created a new sales potential for travel agencies. Karaca stated, “We are working to introduce Turkey’s rich natural, historical, and cultural treasures to a wider audience and promote sustainable tourism practices.”
Encouraging Tourists to Explore Beyond Hotels
Reminding of the economic and social advantages of cultural tourism, Ömer Karaca highlighted its significant contribution to Turkey’s promotion. He said, “We will offer tour programs that encourage German tourists to explore beyond the hotels.”
Currently in the testing phase, Schmetterling International’s new application allows travel agencies to offer additional excursions during and after the booking process. The first steps have been taken: DMC portfolios are being integrated into the travel pre-notifications of the digital marketing solution GO4IT.
Promotion at ITB
Schmetterling International CEO Ömer Karaca mentioned that they would introduce this new program and tour portfolio next week at ITB, the world’s largest tourism fair in Berlin. He added that they had started with Antalya and aimed to add other major Turkish tourism destinations to the program in the near future.
