TUI UK & Ireland shares search results on public’s reservation trends

January 5, 2024 BTT

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According to the research conducted by TUI UK & Ireland with 1000 people in December, 37% of the people in the two countries make summer holiday reservations around this time of the year. It takes an average of 53 hours for people to find their ideal holiday.

29% of the segment is planning a beach holiday in Europe

According to the research, 65% of those making reservations state that they are ‘excited,’ while 35% are satisfied, and 34% feel cheerful.

TUI, on the other hand, expects sales to be stronger than the same period in 2022 and before the pandemic. While 29% of Britons and Irish plan to have a beach holiday in Europe, 30% of them plan for a one-week vacation, 12% for a 10-day vacation, and 15% for a two-week vacation.

77% plan to go on vacation abroad

According to travel insurance company AllClear’s data, 77% of Britons plan to holiday abroad this year. 23% of them are considering taking a holiday before Easter.

Winter holidays are popular among those aged 55 and over. According to the research, about one-fifth (19%) of people aged 55 and over plan to go on vacation between January and April. This age group wants to take their second holiday in the fall.

Demand for cool destinations among those aged 55 and over has tripled

People in this age group see the opening of schools as an opportunity, and 20% go on vacation in September, while 10% go in October.

Mediterranean destinations lead holiday preferences with 42%, while it is emphasized that an increasing number of people prefer relatively cooler destinations. For example, the number of people aged 55 and over planning to travel to Northern Europe and Scandinavian countries has nearly tripled, rising from 4% to 11%.

“Travel appetite has never been higher”

Phillip Iveson, Commercial Director of TUI UK & Ireland, said, “For years, we have seen a great demand for holiday searches and bookings after Christmas, and we do not expect this January to be any different. We know that people are willing to search for future travel plans during this period. The appetite for travel has never been higher. We offer incredible opportunities in this new year.”