A very brief overview of expectations for Antalya’s tourism performance in 2024

Antalya is without any doubt the heart of Turkey’s toursim sector. The country owes a great portion of its foreign revenues to this beautiful town called the Riviera of Turkey. So, what are the expectations of the sector in Antalya as far as 2024 performance is concerned?

The tourism season in Antalya Riviera for 2023 faced challenges from geopolitical tensions, the Russia-Ukraine conflict, and unexpected events like earthquakes. Despite these difficulties, the sector showed resilience, adapting to uncertainties in the wake of elections and the impact of previous monetary policies. The industry coped with inflation, increased costs, and a significant earthquake in the early months of 2023.

Despite these challenges, the high season surpassed expectations, with a notable increase in tourist numbers. The exchange rates, especially for USD/TRY and EUR/TRY, experienced significant rises. The sector managed to remain competitive globally, emphasizing holistic experiences and adapting to emerging trends.

As for the time ahead, managing geopolitical uncertainties, economic fluctuations, and embracing transformation will be key for companies in the sector. Although there are challenges to cope with in the coming months, a promising future is anticipated for Turkish and Antalya tourism, given the country’s significant growth potential.