Istanbul choses “Bridge Together” as the slogan for 2020 Olympic bid
Yesterday, Turkey’s Youth and Sports Minister Suat Kılıç revealed that Istanbul had chosen “Bridge Together” as the slogan for its 2020 Olympic bid, highlighting the city’s unique geographic location connecting Europe and Asia.
Kılıç who made the announcement on the second day of the International Olympic Committee’s (IOC) evaluation commission’s four-day assessment of Istanbul’s bid also made following statements;
“Istanbul is a bridge between east and west, between Europe and Asia, between civilizations, cultures and beliefs. With its 10,000-year history, it is the most important bridge between different civilizations.”
On the other hand the Turkish private sector is reported to have assured assured the IOC of the private sector’s support of Istanbul’s bid. Ali KOÇ who spoke to the press on behalf of the business community said;
“Today, I am here today on behalf of the business community of Turkey to express our readiness to help one of the most important projects in Turkey’s history. Our business leaders see the Olympics as an incomparable opportunity to tell our story to the world, to rebrand Turkey, to demonstrate our growing capabilities and to compete with the best companies in the world.”
Koç also said Turkey is going through a major transformation with a rapidly growing economy and careful management and added that Turkish business leaders understood the power of the Olympic movement to build the brand loyalties that were so important in a growing economy.”
Hasan Arat, Chairman of Istanbul 2020 also made a statement to say;
“Turkey has a great commitment to the Olympic and Paralympic Movements. We have been bidding for 20 years! We know how important marketing is for Istanbul 2020 and for the Olympic and Paralympic brands. I have often spoken of Istanbul 2020 as a bridge to excellence; Turkey’s strong economy and unwavering government and private sector support will help guarantee that excellence in 2020.”
25.03.2013
SOURCE: MEDIA
