USA beverage giant Pepsi to establish sixth factory in Turkey
USA based food and beverage giant PepsiCo announced that it would build a sixth factory in Turkey. The Prime Ministry Investment Support and Promotion Agency of Turkey (ISPAT) proposed the location for the food factory, which will be established over a 100,000 square meter area in Manisa. The factory will house 35,000 square meters of indoor space and will have new technologies such as potato-handling and product delivery units. The announcement of the new factory which is one of the first foreign direct investments to have been finalized after the foiled coup attempt on July 15th, was made together by ISPAT President Arda Ermut and PepsiCo General Manager Levent Yüksel.
PepsiCo General Manager Levent Yüksel said in the launch meeting that Turkey is a strategically important market for PepsiCo given the country’s growing economy, sound financial structure, and young labor force. Yüksel noted that PepsiCo provides employment for more than 43,000 people in Turkey across their five operating factories and within the scope of production, R&D, and sales activities.
Yüksel talked about their three criteria that led them to choosing Manisa for their sixth factory location in Turkey. He said that Manisa’s organized industrial zone provided highly suitable infrastructure, that there was a qualified labor force in the region, and that its strategic location would provide easy access to the Izmir and Antalya markets. Yüksel pointed out that the plant will employ 350 people in the initial phase and that this number is expected to be more than 500 by 2022. Yüksel ended by saying that the new factory will have a 25-30 percent share in PepsiCo’s total production volume in Turkey.
PepsiCo operates three beverage factories in Izmir, Corlu and Adana, and currently two food factories in Kocaeli and Mersin. The company provides 3,000 direct and more than 40,000 indirect employment opportunities in Turkey.