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Borusan Lojistik becomes Europe’s 3rd largest Digital Logistics Platform with eTA

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Logicstic has been a very fast developing sector in Turkey, recently and the business volume of the sector has substantially increased. Borusan Logistic is one of the leading companies in the country in said area. One of the recent successful business activities of the company was to establish a platform on the web, called “Borusan Logistics eTA” with 156 thousand registered trucks (as of Sept 2019) waiting for customers with shipments to effect.

Turkey’s first and only Digital Logistics Platform is reported to have grown 5 fold in the first 8 months 2019 as compared to the previous year becoming Europe’s 3rd largest logistics platform.

In a world where consumer habits and ways of doing business are changing as a result of developing technologies and trends, the share of digital platforms in total trade is reported to be increasing. It is noted by experts that e-commerce sector in Turkey has grown by 41 percent each year on average for the last 3 years and 67 percent of consumers in the country have experienced online shopping at least once so far. Experts in the sector comment that this transformation is expected to be effective in B2B world and logistics sector as well.

The target of said project is to provide solution for the partners (involved in the sector) regarding their concerns and transform the sector into a more digital, integrated and human-oriented form.

When all partners consisting of customers, truckers and logistics companies are brought together on a digital platform, most of the problems are automatically solved with the eTA platform. This way it becomes possible to offer fast supply, right prices, fast quotations, instant payments, 24/7 vehicle tracking, timely delivery and instant reporting.

It is reported that more than 150,000 trucks are registered on the platform.  Another advantage the system offers is “drivers who share all their documents with Borusan Lojistik have created a pool of service suppliers that fully meets the expectations of the load owners”.

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