How efficient and productive are trade shows in Turkey?
In our World of today where there are hardly any boundaries thanks to the modern traveling facilities and internet in specific, most products or services we are in need of are within a click distance.
Unlike yesterday the potential customer can search for, find and order most items on the internet. It goes without saying this alternative way of trading is becoming more and more popular each day.
This being the case why should we take the bothering of participating in trade fairs and bear all the cost as well, is the question.
The answer is visiting a trade fair is not about buying something only.. It also has to do with going out with your beloved ones on a weekend.. or window-shopping (which most of us enjoy really) and even socializing..
The argument could be “Well you are not talking about a professional visitor here, really”
No.. to a large extent.. However, tradeshows would probably not survive with professional visitors only.. Ordinary visitors are like the flavor, bond and the motivating force beyond a show to make it successful, we believe..Certainly, this factor does contribute to the motivation, the entertainment felt by professionals to make the show more interesting for them as well..
To make a long story short, a trade show is a “LIVING” thing what we all often realize to be missing these days having to spend most of our time at the computer..
Talking about Turkey in specific, above arguments certainly apply to full effect and it is a fact that such events are a major occasion for Turkish people to educate themselves in many manners, to include technology, innovation and culture in the first place.
Looking at it from all above points it can and should be said that the trade show sector in Turkey has taken some remarkable steps in the last decade and many of those are now pursued by foreign establishments as well as Turkish ones (To have much more detailed information about trade show schedule in Turkey please go to below links).
To refer a few examples of such successful shows we can name EMITT Tourism Fair held in Istanbul in February. This organization has displayed a continuous growth each and every year since its establishment.In 2012, it has enjoyed a much stronger participation from all parts of the world (as well as from within Turkey) by countries such as Greece, Italy, Croatia, Cyprus, Egypt, Morocco, Tunisia and even ones from South America such as Argentina, Cuba and many more..
On our visit to the Show we have observed a general feeling of satisfaction with the participants for having attended the event and most visitors also showed clearly they were enjoying their time to the best.
CLICK for pictures from the show
CLICK for video
Editor, BTT
12.02.2012
